Digital Marketing for Web & App Companies: 7 Strategies That Work

Building a quality website or app is only half the battle — you also need to promote it effectively. For a company like Ascinate Technology, offering web development, mobile apps, and digital solutions, that means combining tech-expertise with smart marketing strategies.

Research & strategy

• Strategy #1: SEO for websites & apps — making your product discoverable
• Strategy #2: Content marketing & thought leadership — building trust
• Strategy #3: Social media & community engagement — brand presence
• Strategy #4: Paid ads & retargeting — reaching the right audiences
• Strategy #5: Analytics & performance tracking — data-driven decisions
• Strategy #6: Conversion rate optimisation (CRO) — turning visitors into customers
• Strategy #7: Mobile-first marketing & multi-platform campaigns — ensuring coverage
• Why digital marketing is essential for a web/app business — aligning with your services (UI/UX, development, CRM)